The internet is tribal – ask Seth Godin. Funny thing is, I’m no longer sure what tribe I belong to… In an era of youth-obsession, I’ve reached an age where I’ve become invisible – I’m now perceived as a middle-aged woman that marketeers categorise as largely interested in wrinkle-prevention. Don’t they know we are the new demographic ? Baby Boomers with health and wealth ? More numerous than all those Net Gen-ers ? People who like to blog and Twitter and connect ? With as many interests as any other alive and curious human being ? They’ll catch on eventually….

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